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Along bustling thoroughfares such as Beach Boulevard and Katella Avenue, a
piece of Orange County's architectural heritage is quietly dying.
Motels, bowling alleys, coffee shops and other structures designed during
the 1950s and 1960s in an outlandish style known as "Googie" are slowly disappearing, victims of changing tastes and stricter city design
standards.
The style celebrated the dawning of the Space Age and Southern California's
car culture with bold uses of glass, steel and neon. Jetting angles and tall flashing signs were meant to invoke images of spaceships and the solar
system.
The wide avenues near Disneyland proved an ideal setting for motels such as
the Astro, the Cosmic Lodge Inn and the legendary Inn of Tomorrow, which
featured a geodesic dome, a dramatic glass-walled lobby and a souped-up Volkswagen bus known as the "rocket mobile" that shuttled guests to the
theme park.
"These designs reflect the post-war prosperity, the excitement and enthusiasm of the era," said John English, a preservationist who leads
architectural tours of the county. "The structures give us an identity and
remind us of where we've been."
But finding those vibrant links to the past is increasingly difficult.
When the style fell out of favor in the 1970s, many Anaheim motels were refurbished with more contemporary designs.
The space-age style is further threatened by Anaheim's ambitious effort to
give the resort district around Disneyland a face-lift.
Over the next five years, the city plans to remake the streetscape with a
variety of public works projects.
The Anaheim Resort plan is supported by local businesses, but preservationists lament the loss of even more Googie works. "What we are
looking at are cultural artifacts," said Dave Zenger, founder of the preservation group Fullerton Heritage.
The obtuse shapes and sharp angles that define Googie could at one time be
seen nationwide.
The style has its roots, though, in Southern California.
Architects and urban planners have dubbed the look "Coffee Shop Modern,"
"Extreme Modernism" and "Googie"--a name derived from a famous and long-ago-demolished West Hollywood cafe.
The form thrived in Orange County during the 1960s, spawning such now-departed landmarks as the Anaheim Bowl with its three-story sculpture
entrance that resembled a maze of rippled concrete shooting skyward.
The greatest concentration of space-age architecture sprouted along Katella
Avenue, which in the 1960s and early 1970s resembled something out of "The
Jetsons."
Disneyland embraced Googie in several attractions, including the House of
the Future, an X-shaped building on a pedestal. Inside, 1950s visitors were
wowed by such futuristic appliances as a microwave oven and a touch-tone
phone.
Disney's decision to close the House of the Future in 1967 is viewed by many as the beginning of the end of the local Googie movement.
Many nearby businesses followed Disneyland's example, toning down the extreme designs.
"We felt we needed to update the look," said Bill O'Connell, who with developer Al Stovall built several Googie motels in Anaheim. One of their
properties, the Inn of Tomorrow, now bears a more commonplace name: Best
Western Stovall's Inn.
Despite such modifications, Katella Avenue has kept a bit of the space-age
flavor.
The street is flanked by two Googie landmarks: the Satellite Shopland's rotating sphere and the Anaheim Convention Center, a flying saucer-like
structure with a triangular entrance sign.
But more change is coming.
The city is requiring many businesses to replace their free-standing neon
signs with ground-level "monument signs" that go with the districts new look. City officials are offering to replace the signs at no charge.
Anaheim will spend $172 million to build new street medians and sidewalks,
take utility lines underground, plant gardens and make other improvements.
"We're trying to create a timeless look," said Mary McCloskey, deputy planning director. "The goal is to create a resort environment where people
will stay longer."
Many motel and restaurant owners applaud the city's determination to change
a look that some consider not only outdated but a little tacky. O'Connell
said the Googie style no longer suits a destination for both business travelers and families on vacation.
"How would you like to be a doctor attending a convention in Anaheim, and
your secretary says you are staying at the Inn of Tomorrow or Space Age Lodge?" O'Connell asked.
But preservationists argue that some of the outlandish ornaments are worth
saving.
"This is part of the area's original architecture," English said. "Before
they were built, this area was orange groves."
EXAMPLES OF
GOOGIE IN OTHER NEARBY CITIES...
JOHNIE'S BROILER
7447 FIRESTONE BLVD.
DOWNEY (1958)
A tatty Taj Mahal by day, a glowing marqueed oasis by night, Johnie's (love
the single "n") gleams invitingly as Firestone Boulevard takes a Jayne Mansfield sized curve. A frequent movie location ("Short Cuts,"
"What's Love Got To Do With It").
THE PARASOL
12241 SEAL BEACH BLVD.
SEAL BEACH (1962)
Umbrella shaped light fixtures, cantilevered benches, the booths, counter
and kitchen a series of concentric half-circles, this is an unusually well
preserved example of pure Googie-ism!
BAHOOKA RIBS & GROG
4501 N. ROSEMEAD BLVD.
ROSEMEAD (1976)
Despite its bicentennial provenance, this Mann's Chinese of grog-soaked Polynesian grills is as un-self-consciously tacky as its tiki tourchlit
forbearers. Dine on cuisine that knows no nation beneath hugh coral and aquamarine lit fish tanks.
ASTRO FAMILY RESTAURANT
2300 FLETCHER DRIVE
SILVER LAKE (1958)
Graphically, dramatically Googie... at least on the outside. The roof's large white triangles form an arrow pointing downward, an unconcious
comment, perhaps, on the eventual decline of the Googie style. Designed by
Louis Armet and Eldon Davis, kings of roadside architecture, who created
Ships and Norm's.
DONUT HOLE
15300 AMAR ROAD
LA PUENTE (1968)
Form truely follows function in this, the ultimate drive thru, unabashedly
shaped just like the product it sells. As architecture critic Alan Hess has
noted: "The sign and building have become one."
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